CBS recently featured the launch of the Medical Avatar app for Oakwood Healthcare, a 4-hospital system in Detroit, in a radio interview and news article. This has been a work of labor and love over the past 9 months and we are excited to share it with you.
Working closely with Dave Stanis, the Director of Digital Communication, and Susan Hanchett, Corporate Director of Brand Strategy and Market Development, we created a patient-centered app that makes it easier to connect with hospital services BEFORE you get sick. Patients can select health topics they are interested in and receive messages about screenings and seminars directly relevant to those health topics.
Dave Stanis puts it best: “that [health topic] information is tied to information on doctors and services here at Oakwood to help you treat parts of the body you may be focused in on, or information on events and classes in that particular area of health concern.”
Here is a link to the full article: Oakwood Medical Avatar Brings Your Health To (Virtual) Life
And if you would like a closer look at the Oakwood app, you can do so for free here or download it on your iPhone by searching for “Oakwood Medical Avatar”
If you have any questions or comments, please enter them in the discussion section below!