Blausen Medical and Medical Avatar LLC Announce Rich Media Content Licensing Agreement
November 21, 2013
Blausen 3D medical animations to be used in innovative Medical Avatar App for personal healthcare education, communication and motivation.
Houston, November 21, 2013 – Blausen Medical, developer and owner of the world’s largest library of 3D medical animations, has licensed more than 300 of its award-winning Human Atlas animations to Medical Avatar LLC for use in its Medical Avatar App. Medical Avatar LLC, based in New York City, develops and sells personalized mobile apps to increase consumers’ health knowledge and inspire practical changes in their health behavior. The company licenses its patented technologies to hospital systems, insurers, and consumer health organizations.
The Blausen content will be used as part of the proprietary Medical Avatar App, and in licensed white-label versions of the app for healthcare providers and payor clients. The app is designed to be a personalized interface that complements wellness and disease management programs, personal health records (PHRs), and website portals in order to increase their effectiveness.
Medical Avatar Chief Executive Officer, Virgil Wong added, “One of the major benefits of the Medical Avatar apps is better patient adherence to medications and post-discharge care directives. Non-adherence has been identified as being responsible for up to 40% of unnecessary hospital re-admissions. With Medical Avatar apps configured for payors, providers and employers, the high costs associated with non-adherence can be significantly reduced. We believe the Blausen rich media content will play an important role in engaging users’ interest and contribute to their better understanding of what are sometimes complex medical concepts.”
About Blausen Medical
Blausen Medical, founded in 1991, is the developer, owner and licensor of the world’s largest library of medical and scientific illustrations and 3D animations. The Blausen Human Atlas is currently licensed and distributed via web, smart phone and tablet app platforms. In April of this year, the Company launched the Blausen.com search engine in conjunction with the Blausen It web browser extension. For more information regarding Blausen Group, please visit our website at www.Blausen.com.
About Medical Avatar LLC
Based in New York City, Medical Avatar LLC develops mobile apps to increase health knowledge and behavior change in users. Its apps can be branded for specific insurance companies, organizations, or hospital systems like Oakwood Healthcare. For more information, please visit www.MedicalAvatar.com.
For More Information
- Blausen: Mike Hensgen (email@example.com) 713-334-6722
- Medical Avatar: Mark Nelson (firstname.lastname@example.org) 952-925-1110