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Based in New York City, Medical Avatar LLC develops and sells personalized mobile apps that increase health knowledge and inspire practical changes in health behavior. It licenses its patented technologies to help hospital systems, insurers, and consumer health organizations reduce the cost of care. Most recently, Medical Avatar has created state-of-the-art mobile apps for Oakwood Healthcare, a system of four acute care hospitals, over 50 outpatient facilities, and 1,300 physicians – as well as Yaffe Ruden & Associates, a 50,000 patient medical practice in New York City.
Virgil Wong

Chief Executive Officer

Virgil Wong is an internationally recognized technologist, artist, and researcher at Columbia University. With expertise in visualization, cognition, and psychology, he creates medical time travel simulations as a vehicle for transforming perceptions of human health. He designed the Medical Avatar as a tool to empower patients and employ evidence-based practices for reducing the astronomical costs of healthcare.

Katie McCurdy

Chief Patient Experience Officer

Katie McCurdy works on products and services that help people live better, healthier and happier lives. She is especially interested in working at the intersection of healthcare and data visualization to help promote behavior change and better understanding of complex health data. She advocates for close collaboration with patients during the design process.

Mark Nelson

Chief Operations Officer

Mark Nelson is a marketing and business specialist who has partnered with major medical centers and insurance plans to develop innovative solutions for health care delivery and finance. His experience includes national hospital network development, healthcare start-ups, provider IT, and corporate payer management.

Akshay Kapur

Chief Strategic Officer

Akshay Kapur is a strategy consultant and healthcare technologist. With a background in economics, psychology, and business, his focus is on simplifying and disrupting complex business systems in healthcare. He has optimized EMR systems, telehealth communications, and mobile health apps to connect doctors and patients in a more human way through the use of technology.

Kóan Jeff Baysa, M.D.
Kóan Jeff Baysa. M.D.

Chief Medical Officer

Kóan Jeff Baysa is a physician, writer, editor, WISP Curatorial Alumnus, and AICA member who networks the areas of medical science and contemporary culture. Dr. Baysa produces interactive exhibitions and forums that focus on health perception, acculturation, sustainability, access to creative experiences, and the sensate human being.

Jessica Lacson

Chief Technology Officer

Jessica Lacson is a software engineer and computer scientist with extensive application development experience at Weill Cornell Medical College, NewYork- Presbyterian Hospital, and the U.S. Department of Defense. She has expertise in Objective-C, Java, Flex, Actionscript, XML, XSL, Perl, Ruby, PHP, Javascript, HTML, and C++.